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ANA Arquitetos

Project Type

Branding, Art direction

Date

2024

Location

São Paulo, Brazil

Creative Designer

Kaue Prado and Camila Padovan

ANA Arquitetos is a contemporary architecture firm founded by a group of friends united by a shared passion for design and detail. Their work is defined by sophistication, modernity, and a commitment to delivering thoughtful, high-quality architectural solutions.

Together with my partner, I developed the brand identity from the ground up, including concept development, logo design, and the full visual system. We worked closely with the founding team to translate their values, style, and story into a cohesive and expressive brand language.

The goal was to create a brand identity that conveyed the firm’s technical precision and refined aesthetic while also highlighting their emotional foundation. The name “ANA” a palindrome symbolizes continuity and was chosen as a tribute to the bond between mothers and children. The challenge was to reflect both this poetic origin and the team’s architectural expertise in a cohesive and elegant identity.

Through collaborative discovery sessions, we explored symbolism, visual references, and architectural language that could be embedded into the brand. The primary logo combines robust geometric structure with delicate linework, representing balance, craftsmanship, and attention to detail. We also designed a secondary monogram that fuses two “A”s into a stylized architectural form, evoking buildings and construction, a subtle yet powerful nod to the firm’s core work and values.

The final identity feels both technically sound and emotionally resonant. It captures ANA Arquitetos’ dual nature, precise yet poetic, bold yet sensitive. The project was well received by the client and now supports the firm’s positioning as a modern and human-centered architecture practice.

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