Eyecare Heath

Overview
Eyecare Health is a Brazilian healthtech founded in 2019 by ophthalmologists, focused on transforming access to visual health through technology. The company connects patients, doctors, clinics, optical stores, and enterprises, promoting prevention, efficiency, and better care.

The Challenge
Operating within a complex healthcare ecosystem, the brand needed to communicate with multiple audiences—patients, doctors, partners, and investors—while maintaining clarity, trust, and consistency across all touchpoints.

My Role
As a senior designer working across brand and product, I led the ideation and execution of integrated campaigns spanning branding, product communication, marketing, and content. I acted as a strategic partner, translating business and product complexity into scalable visual systems.

Process & Strategy
The focus was on building flexible systems rather than isolated assets. Each project started from context—audience, channel, and objective—ensuring usability, clarity, and performance across digital, print, social, and product launches.

Key Deliverables
• Brand identity evolution across products
• Product and marketing launch campaigns
• Content and podcast visual systems
• Sales materials, presentations, and investor decks

Impact
The work unified Eyecare Health’s visual presence, improving brand recognition, communication clarity, and internal alignment, while enabling the brand to scale with consistency and trust.