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Logo Animation
Project Type
Art Direction, Motion
Date
2019 - 2023
Location
São Paulo, Brazil
Creative Designer
Kaue Prado
Throughout my career in different roles, I’ve created logo animations for a range of clients. These animations were designed to enhance brand storytelling across various platforms, from business presentations to social media.
I was responsible for concept development, animation, and final delivery. Each animation was crafted to reflect the brand’s identity, tone, and purpose, ensuring it could be seamlessly integrated into different formats and touchpoints.
The key challenge was to create short, engaging animations that were not only visually appealing but also flexible enough for use in multiple contexts. Each animation needed to capture the essence of the brand in just a few seconds.
I started by analyzing each brand’s logo and existing visual language. From there, I developed motion concepts that added personality and movement while staying true to the core identity. Using tools like After Effects, I focused on timing, transitions, and adaptability across screen sizes and formats.
The final animations added a dynamic layer to the brands’ communications. They were used in pitch decks, social posts, and video content, helping elevate the professional presence of each client through motion design.



























