Matti & Bianchi

I was responsible for developing the full brand identity, from concept through final delivery. This included defining the visual direction, designing the logo and supporting assets, and ensuring the brand could flexibly live across both print and digital platforms.

The main goal was to translate the founders’ legacy and experience into a visual language that felt both solid and contemporary. We needed to strike a balance between tradition and modernity, projecting credibility without feeling outdated.

The design concept was rooted in the idea of justice and balance. I created a bespoke monogram using the initials “M” and “B” to represent the partnership, designed with symmetry and elegance in mind. The visual system combines classic serif typography with clean, modern design elements, a reflection of the firm’s blend of heritage and forward-thinking vision. I also developed a versatile layout system adaptable to various touchpoints, including stationery, digital assets, and presentation materials.

The final brand identity positions Matti & Bianchi as a firm that’s both respected and current. The visual language communicates strength, professionalism, and individuality, while remaining accessible and easy to apply across platforms. The new identity helped establish a consistent, trustworthy presence for the firm as it expanded into the private sector.